Stop trying to get your clients to “understand design” and instead show them that you understand what they hired you to do. Explain how the choices you’ve made lead to a successful project. This isn’t magic, it’s math. Show your work. Don’t hope someone “gets it,” and don’t blame them if they don’t—convince them.
Like View reading

Sign up to share your own highlights

With Readmill you can share the best quotes from your favorite books. Sign up and download our ebook reader for iPhone, iPad and Android.