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Yamauchi founded Nintendo Koppai in Meiji 22 (1889), to produce and sell the handmade cards. The kanji characters he chose to make up the name of his new company—nin-ten-do—could be understood as “Leave luck to heaven,” or “Deep in the mind we have to do whatever we have to do.” The most common reading of it was “Work hard, but in the end it is in heaven’s hands.”