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Erin Kissane

The Elements of Content Strategy

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

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closing remarks

  • “Most of this was not applicable to my work on the web. I did, however, get ideas for curating existing & future content.”

    John's finished reading

  • “Inclusive and surprisingly accessible. Second time through and I haven't seen any book that so clearly defines both a discipline and a profession at once. The videogame references are the best. Charmed.”

    Allen's finished reading

  • “A great, albeit brief, text to help get your head around approaching content strategy. Whilst some chapters could do with a bit more detail, this is more a platform from which to leap and explore the topic further. Recommended for those not widely read in content strategy.”

    Mark's finished reading
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