“A must read for anybody getting into mobile design”
Prototype, prototype, prototype. The sooner a mobile web experience is in your hands, the faster you’ll know if it works in the real world.
Whenever possible, test your designs and code on actual mobile devices
reduction is the best layout approach available to you on mobile
Amen to that
Devices are different not just because they have different technical capabilities and limitations, but because people use them differently as well
Because things continue to be so Wild West out there, you need to be a cowboy. Take risks, try new things, and accept that not all the boundary lines between devices, browsers, and the web have been drawn yet
Clear.app anyone?
Welcome to mobile where the only thing you can count on is change
a study comparing empty forms on mobile to pre-filled forms that only required adjusting a few default values, found people were four times faster with smart defaults than empty fields
NUI principles—such as make content the user interface; enable direct interactions with content not chrome; and reduce visuals that are not content
As a general rule, content takes precedence over navigation on mobile
Amen
building things just because we can usually doesn’t help our customers
how people will use your products throughout their day
This is a very interesting point, not only for mobile. Newspapers do this well, but there's not a lot of digital products or services that take time into account...
True. Good comment.
When reflecting on a lot of mobile usage patterns, I like to imagine people as “one eyeball and one thumb.” One thumb because they are likely to be holding their mobile in one hand and using a single thumb to control it; one eyeball because in many locations where mobile devices are used we only have people’s partial attention.
design is the process of gradually applying constraints until an elegant solution remains
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highlights & comments
Amen to that
Clear.app anyone?
Amen
This is a very interesting point, not only for mobile. Newspapers do this well, but there's not a lot of digital products or services that take time into account...
True. Good comment.
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