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While they voiced some concern about the proximity of July’s Armageddon, in which the earth is on a fatal collision path with an asteroid, with Paramount and DreamWorks’ Deep Impact, in which the world is on a fatal collision path with a comet, they had an ingenious scheme for differentiating their product. Holding up a rectangular box, their executives explained that it contained a kit that would help theater managers to build a mock asteroid. Disney planned to distribute this package to theaters playing Armageddon and award prizes to theater managers who used it to create the most forbidding cosmic rock.