highlights & comments

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  Christian Reber highlighted

  Content strategy is an extremely friendly and talkative discipline.

  6 months ago · 0 likes · Share
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  Christian Reber highlighted

  As a designer, the only way to ensure that the page makes for good reading is to read it yourself; to relinquish the design sensibility that is inclined to look at text and take the time to actually read it.

  6 months ago · 0 likes · Share
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  Christian Reber highlighted

  René d’Harnoncourt, was asked for a word of advice to young curators. Her advice was “to look and look and look, and then to look again, because nothing replaces looking . . . to be with art.”

  6 months ago · 0 likes · Share
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  Christian Reber highlighted

  ...online, you don’t have a captive audience. You have a multi-tasking, distracted, ready-to-leave-your-site-at-any-time audience who has very specific goals in mind.

  6 months ago · 0 likes · Share
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  Christian Reber highlighted

  Some organizations love to publish lots of content. Perhaps because they believe that having an org chart, a mission statement, a vision declaration, and a corporate inspirational video on the About Us page will retroactively validate the hours and days of time spent producing that content. Perhaps because they believe Google will only bless their work if they churn out dozens of blog posts per week. In most cases, I think entropy deserves the blame: the web offers the space to publish everything, and it’s much easier to treat it like a hall closet with infinite stuffing-space than to impose constraints.

  6 months ago · 0 likes · Share
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  Christian Reber highlighted

  Goals, meetings, deliverables, processes—all benefit from a love of clarity.

  6 months ago · 0 likes · Share
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  Christian Reber highlighted

  If you’re the only one offering a desirable product or service, you might not see the effects of narcissistic content right away, but someone will eventually come along and eat your lunch by offering the exact same thing in a user-centered way.

  6 months ago · 0 likes · Share
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  Henrik Berggren commented

  Great book!

  6 months ago